Designing a drip sequence people do not unsubscribe from
Timing, exit conditions and channel choice matter more than copy. A practical checklist for your next sequence.
The best sequences feel like a person keeping track for you. They stop when you reply, they skip what you have already done, and they do not repeat themselves on a second channel.
Start with exit conditions before writing a single message. Decide what ends the sequence: a reply, a purchase, a booked call, or a change in the CRM.
Then space the steps around the customer, not your calendar. A reminder one hour after an abandoned cart works. The same reminder at 3am local time does not.
Keep reading
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Personalization beyond the first name
Use order data, dates and preferences to write messages that feel written for one person.